![]() The first thing you should be doing is concentrating on high-quality images that grab your audience’s attention and also tell the story of your ad.But when adding things like logos and taglines to your ads means that they don’t reach as many people it’s pretty infuriating. It does force businesses to focus on good quality attention-grabbing images instead of just forcing huge headlines in people’s faces. We mostly agree with this but we think the execution of the rules has been questionable. The reason for the text limitations is because Facebook believes images with lots of text look spammy and they want to give their users and more pleasurable experience when scrolling through their newsfeeds. ![]() So the more text in an ad image, the less it will be delivered. Rather than disapproving ads that have more than 20% text in them, they were limiting ad’s reach based on how much text was in the image. But then it turned out they were just changing the way the rule was applied. Sometime in 2016 Facebook announced that they were removing this rule and most of us got pretty excited. The rule used to be that any ad with text on more than 20% of your image would not be approved. We were taken back a bit by this as the rule was first introduced quite a few years ago, and since then Facebook has sort of already gotten rid of the rule as it used to be. Why don’t Facebook let you have much text in your ad images?Ī local business asked us on one of our Instagram posts whether we think Facebook will ever remove the text on ad images rule. We’ve been in the social media advertising space for years, specialising in Facebook ads (and now Instagram) and there are certain aspects of the job that we think go without saying but to most business owners who are just trying to make social media ads work for them these aspects aren’t obvious. We realised this week that there are some things that we as social media advertisers just take for granted. If you would like to leverage the power of Facebook Advertising for your business get in touch with us on 01603 343477.Īt we manage in excess of 50 pay per click campaigns for clients with budgets ranging from £500 to £30,000 per month.Why this happens and what to do about it! To ensure maximum reach, reserve all your promotional text for the post itself. ![]() Ultimately Facebook clearly state they prefer images to have little or no text. Numbers – All numbers are considered as text.Watermark – Watermarks are considered as text, even if they’re mandatory or as per their brand guidelines.Logos – Any text-based logo is counted as text regardless of its size or alignment.Text-based Businesses Calligraphy, cartoon/comic strips, etc.Posters for concerts/music Festivals, Comedy Shows or Sporting Events. ![]() Product Images – Where an entire product can be seen, and not just a zoomed in image of the product.If your images have a high volume of text then they are unlikely to display at all.Įxceptions of text that doesn’t impact your ads. Images in the medium text category your ad will reach fewer people than optimal. With a low classification then your reach may be restricted. If your image text is classed as OK, typically no text overlay other than a company logo. They most definitely have an algorithm behind the scenes, but they are not telling us what the scale is. We now have to make our own judgement as to whether we have used too much text or not. Rather Facebook now provide a “rough” visual guide as to the impact too much text will have on the reach of your advert. ![]()
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